Privacy Policy
The protection of your data is important to us. We process your data on the basis of the statutory provisions. Here are the most important aspects of data processing in relation to this website:
Use of Google Analytics
We use Google Analytics to analyse website usage. The data obtained from this is used to optimise our website and advertising measures.
Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes the website usage data on our behalf and is contractually obliged to take measures to ensure the security and confidentiality of the processed data.
During your visit to the website, the following data, among other things, is transmitted to Google:
- Pages viewed
- The achievement of "website goals" (e.g. completions)
- Your behaviour on the pages (e.g. time spent on the site, clicks, scroll depth)
- Your approximate location (country and city)
- Your Internet address (IP address)
- Technical information such as browser, Internet provider, end device and screen resolution
- Source of your visit (i.e. which website or advertising medium you came to us via)
- A randomly generated user ID
No personal data such as name, address or contact details are transferred to Google Analytics.
This data is transferred to Google servers in the USA. We would like to point out that the same level of protection under data protection law cannot be guaranteed in the USA as within the EU.
Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognised on future visits to the website.
The recorded data is stored together with the randomly generated user ID, which makes it possible to analyse pseudonymous user profiles. Other data remains stored indefinitely in aggregated form.
If you do not agree with the recording, you can prevent this by installing the browser add-on once to deactivate Google Analytics or by rejecting the cookies via our cookie settings dialogue.
Facebook Pixel for the creation of Custom Audiences with extended data matching (with cookie consent tool)
Within our online offer, the so-called ‘Facebook Pixel’ of the social network Facebook is used in the mode of extended data matching, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (‘Facebook’).
On the basis of the user's express consent, when a user clicks on an advert displayed on Facebook and placed by us, Facebook Pixel adds an addendum to the URL of our linked page. This URL parameter is then written into the user's browser via a cookie after redirection, which our linked page sets itself. In addition, this cookie collects specific customer data such as the email address that we collect on our website linked to the Facebook ad during transactions such as purchases, account logins or registrations (extended data synchronisation). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data matching, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of adverts (so-called ‘Facebook ads’). Accordingly, we use the Facebook pixel with extended data synchronisation to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called ‘custom audiences’). With the help of the Facebook pixel with extended data synchronisation, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. This allows us to further analyse the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called ‘conversion’). Compared to the standard version of Facebook Pixel, the extended data synchronisation function helps us to better measure the effectiveness of our advertising campaigns by recording more associated conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place adverts on and off Facebook.
These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a GDPR.
The information generated by Facebook is usually transferred to a Facebook server and stored there; it may also be transferred to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with effect for the future by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.
Newsletter registration
Visitors can register for the newsletter using a form. A confirmation link will then be sent to the e-mail address provided. The e-mail address is stored as long as the person has subscribed to the newsletter and consent has not been withdrawn. Users can unsubscribe at any time. E.g. by sending a simple email to office@sinevino.at.
Access data
The hosting provider of this website collects data about access to this website ("server log files") for statistical analysis and to improve the service. The access data includes Websites visited, files accessed, time, date, data volume, operating system used, browser type and version, referrer URL and IP address.
Your rights
In principle, you have the rights to information, correction, deletion, restriction, data portability, cancellation and objection. Please contact us for this purpose.
If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority (data protection authority).
Cookie consent tool: Change cookie settings
Translated with deepl.com (free version)
In case of doubt, the German version applies.
